Why You Should Use Logo Floor Mats As A Branding Strategy

23 November 2016 , posted by Kelvin Bardwell

Let’s face it – owning or operating a business is a tough job. There are always customers or clients to please, meetings to attend, quotas to meet and premises to keep clean and tidy. When it comes to getting your premises in order, it’s important that you don’t discount the benefits of logo floor mats – as well as serving a functional purpose, they’ll help to build your brand, too.

Colour & Brightness

These mats are available in many different styles and designs, many of which are bright and vibrant. This will not only inject some colour into your otherwise drab workplaces, it will draw the eye of anyone who happens to visit your premises.


These mats offer protection in two ways – firstly, they protect your floors from damage, which can be caused when something heavy or sharp is dropped. Secondly, they provide plenty of grip underfoot, which helps to protect employees and visitors from slipping over.

Brand Awareness

When placed at the entrances to your premises, the mat will be the first thing that visitors see upon arrival and the last thing they see as they leave. This can help to build your brand, as your logo becomes more recognisable every time they encounter it.


These mats can actually help to keep your premises cleaner, ensuring that you always make a great first impression. When placed at the entrance, they will help to prevent mud, dirt and other debris from being tracked around the building or mashed into the carpet.

Durable Design

After investing your hard earned dollars into these mats, we understand that you’ll want them to be long lasting. The good news is that they’re made from durable fibres that are able to withstand constantly being walked on. Your design will also remain intact.


Falls are a real concern in any workplace, as they can result in serious injury. Our mats feature an anti-slip backing, which will ensure that they remain in place and offer the grip required. The fibres will also soak up any liquids, eliminating slipping hazards.

As you can see, the addition of logo floor mats can mean big things for your premises and your brand as a whole. Bardwell Matting has a wide variety of logo matting to choose from, ensuring that you’re able to find the perfect match for your needs. Please contact us for more information or if you require assistance in choosing a mat for your premises.

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